Leonardo DiCaprio is investing in a plant-based, vegan burger company.
The CEO of Los Angeles-based Beyond Meat this week (Oct. 17) announced that DiCaprio had added the company to the list of groups that receive his financial support as part of the actor’s bigger initiative to curb climate change.
“I am thrilled to officially welcome Leonardo DiCaprio to the Beyond Meat family,” said Ethan Brown, CEO of Beyond Meat. “His investment and role as an advocate reflects a shared vision that meat made directly from plants, like our Beyond Burger, has enormous benefits for human health, the climate, natural resources, and animal welfare. Leo was helpful early on in providing feedback on our burgers as we readied them for launch, and I look forward to continuing to collaborate as we bring delicious, satiating products to a rapidly increasing consumer base.”
Mr. DiCaprio commented on his decision to join Beyond Meat as an investor and advocate, saying: “Livestock production is a major contributor to carbon emissions. Shifting from animal meat to the plant-based meats developed by Beyond Meat is one of the most powerful measures someone can take to reduce their impact on our climate.”
Mr. DiCaprio will help Beyond Meat as it becomes a leading plant-based solution to the world’s growing demand for protein in the form of meat.
“The company’s ability to create appealing, healthy meat directly from plants will go a long way in helping every day consumers take action on climate change,” continued Mr. DiCaprio.
Beyond Meat is part of a growing number of startups looking to make meat (or something very close to it) without animals in order capitalize on consumers who are attempting to cut back on the amount of meat they eat for environmental, animal welfare, and health reasons. Brown and his team want to make their products as meat-like as possible to appeal to carnivores rather than the small (if growing) number of vegans and vegetarians that plant-based alternatives have historically targeted.
The Beyond Burger is the first-ever plant-based burger to satisfy like a traditional beef burger, but with 20g of protein, no cholesterol, and no GMOs, soy or gluten. It is currently sold in more than 2,500 grocery stores and restaurants nationwide, with more partners joining daily.
Over the summer, Beyond Meat expanded its footprint in the US grocery market, getting its plant-based burger in the meat department of over 600 Kroger-owned stores across 15 states. It’s also sold at Whole Foods Market locations, where early signs suggest it’s a popular item.
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